Joe Cha

Joe Cha is the Chief Strategy Officer of XUMA, Inc. As the former President of WorldColor Premedia and Vice President of Strategy at Yahoo! Inc., Joe has extensive experience working with Fortune 500 customers to develop and deliver new media workflow strategies and solutions. Prior to Yahoo! Joe started and ran as CEO, a hosted managed services business was purchased by MCI and is now the managed services platform for Verizon Business Services. Joe has also served in a number of strategic consulting positions including: PricewaterhouseCoopers, where he was a Principal running their strategy consulting practice for the Asia Pacific region and Accenture where he served in the change management practice in San Francisco, CA. Joe has multiple degrees from Stanford University and is a graduate of The Harvard Business School.



Tom Masterson

Tom Masterson is President, Xuma. Previously he was SVP Consumer Marketing and Manufacturing at Hachette Filipacchi Media U.S. where he changed many of Hachette’s manufacturing and marketing systems. He has experience blending technology, workflows and organizations into efficient multi-platform content systems. Prior to HFM Tom was based in Hong Kong as VP Managing Director for Business Week Asia responsible for advertising and business development in the Asia-Pacific region. Masterson was also VP / Worldwide Circulation for Business Week based in New York City where he handled consumer marketing for North America, Europe and Asia. Tom began his career at the Washington Post Company’s Newsweek. Tom has a B.A. from Notre Dame and an MBA from University of Texas at Austin.
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